What Americans Need to Know About Soju in 60 Seconds

For many Americans, soju appears as a mysterious green bottle seen in K-dramas or at Korean BBQ restaurants. Some think it's Korea’s version of vodka, others think it’s a sweet rice wine, and some believe it’s only for heavy drinking scenes in media. But soju is far more nuanced, historical, and diverse than people expect. Understanding what soju really is—and how Koreans enjoy it—opens the door to Korea’s drinking culture.

This guide breaks down everything an American needs to know about soju in a clear, fast, and culturally accurate way. And yes, even though the title says “60 seconds,” we’re diving deeper to help you understand the drink properly.

What Exactly Is Soju?

A Clear, Neutral Korean Spirit

Soju is a clear, smooth Korean spirit traditionally made from rice. Modern commercial soju is often produced using sweet potato, tapioca, or grains. Its taste is neutral, mild, and much easier to drink compared to vodka or whiskey.

A Drink Built for Sharing

Unlike American liquors that are often consumed individually, soju is built around a communal culture. People pour for each other, exchange glasses, and share stories while drinking.

The Most Popular Spirit in the World

Jinro soju has been the world’s best-selling spirit for years—more than vodka, rum, or tequila. Yet many Americans are only now discovering why it’s so popular.

How Strong Is Soju? (ABV)

Modern Soju: 12–17% ABV

Most soju sold in Korean restaurants in the U.S. is between 12–17% ABV—similar to strong wine. This makes it smoother and easier to drink than many Americans expect.

Classic Distilled Soju: 20–45% ABV

Traditional “distilled soju” (증류식 소주) is stronger, richer, and has deeper aroma. This is the style that whiskey or tequila lovers tend to enjoy.

Flavored Soju: 10–13% ABV

Popular among younger drinkers, flavored soju offers a sweet, fruity profile with very low ABV.

What Does Soju Taste Like?

Smoother Than Vodka

Many Americans expect soju to burn like vodka, but soju is noticeably smoother, with a gentle alcohol finish.

Slight Sweetness

Modern soju often contains subtle sweetness, making it easy to drink even for beginners.

Neutral but Versatile

Soju’s neutral flavor allows it to pair well with spicy, fatty, or salty foods—especially Korean BBQ.

Koreans Actually Drink Soju

How Koreans Actually Drink Soju

The “Two Hands” Rule

Koreans pour and receive soju with both hands to show respect and politeness.

A Small Shot Glass, Not a Big Pour

Soju is enjoyed slowly, in small pours—never in large American-style shots.

Never Pour for Yourself First

Pouring for others first is a cultural gesture of respect and connection.

Always Paired With Food

Koreans rarely drink soju alone. It’s meant to be paired with BBQ, seafood, fried dishes, and spicy meals.

How to Enjoy Soju as an American

Try It With Korean BBQ

This is the most iconic pairing—especially with pork belly (samgyeopsal) or spicy dishes.

Start With Mild Soju

Beginners often prefer lower ABV modern soju or flavored soju.

If You Love Whiskey—Try Distilled Soju

Traditional soju has depth, aroma, and structure that whiskey or tequila lovers appreciate.

Drink Slowly and Share

Soju is best enjoyed in company, not alone. And like all alcohol, moderation makes the experience more memorable.